For years I have been saying that the message of the "gay rights groups" including HRC have been focused on the wrong things. Finally someone else gets that.
A voter who is strongly opposed to gay marriage won’t respond to an ad that just tells her she’s wrong – she’ll probably just dig her heels in even harder. And a voter who isn’t tuned in to the gay marriage debate won’t necessarily be moved by things that are meaningful to those of us who are.
Perhaps the hardest – and most interesting – challenge is learning to empathize the voters who are against gay marriage. As hurtful as they’ve been to the LGBT community, most of them don’t wake up in the morning thinking, “Myoohoohahaha! Can’t wait to get started on the oppressing!” And most would be offended at the suggestion that they’re bigots.
Starting a debate by jabbing a finger in someone’s face and telling that he’s wrong and an awful person will cause him to shut down. It certainly won’t help him change his mind